It's clearly not something that comes naturally to your boyfriend, but that's not to say that he can't do it. It's mainly a matter of teaching him (either by example or by sitting him down and telling him) what you enjoy. Write him a list if he really doesn't get it! Once he knows what you like, hopefully in the mold of being a good boyfriend he'll want to make you happy, and you've told him what makes you happy...

Of course it's not quite that simple - you may encounter problems with him a) feeling silly, b) getting turned off by it, c) not being very creative d) clearly not being too enthused (kinda kills the mood!). a might hopefully be solved through practice, c depends on your boyfriend's creative side, and b and d might hopefully be solved by the fact that you'll be turned on (and what isn't sexier than turning on and pleasuring your partner!).

The above may be a bit of an over-simplification, but its just one person's suggestions.